We won three honourable mentions at MarketingSherpa's Email Marketing Awards for the following clients: Porsche Inter Auto (Build and Cleanse - E-commerce), Altex (Build and Cleanse - Lead Gen) and Renault (Create and Design - E-commerce). What's even more important is that our award-winning entries were noted as "not only excellent generators of solid results through email marketing, but also creative and audience-focused transformers of opportunities into challenges". And that was not all! Our campaign for Porsche Inter Auto was presented as a case study at the MarketingSherpa Summit in February 2014 in Las Vegas.
Beyond the awards themselves, all of these acknowledgements were extremely important to us because the awards covered all the elements that could create a successful campaign, from database growth strategies to creative and e-commerce strategies. In other words, they demonstrated that we were doing the right thing.
Taking a short look back, 2014 was the time when voucher sites started to falter and even shut down. This was immediately reflected in our customer base, and on the referral volumes. On the other hand, we were starting to handle messages for clients in Vietnam, Poland, Bulgaria and Hungary, and our world started to get bigger and bigger.
What followed in 2015? Read the next story to see for yourselves...
